Meraki wifi mapper download3/14/2024 ![]() These 802.11 management frames are transmitted at regular intervals from WiFi devices. Smartphones with WiFi can now be used as an indicator of customer presence thanks to a WiFi mechanism that is common across all such devices: probe requests. For retail, this can help combat trends such as the erosion of in-store sales to online retailers, who for years have had access to similar data via the analytics produced by online tools (e.g., click-through conversion rates from online advertising). ![]() This location information, based predominantly on 802.11 wireless and bluetooth standards, can be used to engage users and optimize marketing strategies. ![]() With the rapid adoption of mobile devices, many organizations can now leverage data to better understand foot traffic patterns and behavior in a brick-and-mortar environment.
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